News
The COSC: An Arbiter of Precision
25/05/2022Little known to the general public, the COSC plays a pivotal role: the sterling global reputation of Swiss watchmaking owes no small debt to its work. Founded at the initiative of five watchmaking cantons — Geneva, Berne, Solothurn, Neuchâtel and Vaud — and the Federation of the Swiss Watch Industry, the COSC's primary mission is to measure and assess the precision of watch movements, with a view to awarding them the title of certified chronometer.
Our Master Jeweler Answers Your Questions!
01/03/2021White gold takes the top spot, remaining ever in vogue. Rose gold, meanwhile, is growing increasingly fashionable, though it still ranks just behind white gold. In third position comes yellow gold, which is seeing a steady decline in demand in today's market.
Hublot Celebrates Its 40th Anniversary
30/11/2020Beyond watches, Hublot shapes its identity and tells its story through the worlds it brings together. In 2006, it became the first luxury watch brand to step boldly into football, partnering with the Swiss national team.
Our Master Watchmaker Reveals His Secrets
03/08/2020On that note, bear in mind that your watch requires a full service every 5 to 7 years or so, depending on the age of the timepiece — unless, of course, you notice a malfunction in the interim. As for polishing, this should not be carried out too frequently, as doing so risks causing more harm than good to your watch.
TAG HEUER, The Next Generation of Connected Watches
28/05/2020The TAG Heuer connected watch is a unique combination of the best of two worlds.
Celebrity Watches
14/01/2020Who better than celebrities to embody the great watchmaking Houses? A swift tour of their brand ambassadors and the timepieces they hold dear.
Every Rolex Has Its Story
10/04/2019Conceived to meet the needs of the scientific community, the Rolex Milgauss has reconciled high-intensity paramagnetic fields with chronometric precision since 1956.
CHAUMET: Neither Quite the Same, Nor Quite Another…
14/01/2019The history of Chaumet is intertwined with the History of France, as the maison swiftly became the official jeweler to Empress Joséphine.
Messika: A Diamond Legacy
03/01/2019Since its inception, the Maison Messika has achieved the remarkable feat of harmonizing the timeless allure of diamonds with a thoroughly modern sensibility. Diamond jewellery with a contemporary aesthetic, designed to be worn every day.
Jewelry: The gemstone guide
02/08/2018They are the charming asset of many jewels and are closely linked to the history of jewelry.Gemstoneshave dreamy names: diamond, ruby, emerald and sapphire. Discover their origins, particularities and singularities.
Customer service Monday to Friday, from 9am to 5pm
Click & Collect Available in store in St Laurent du Var
Secure paymentSecure transaction and installment payments available
Free delivery Shipping within 48 hours and returns within 14 days
Free gift wrappingPrepared with care, ready to give
Pay in 3, 4 or 10 installmentsEnjoy secure instalment payments with Alma