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How to Care for Your Watch Over Time

Chanel Haute Horlogerie, Exceptional Timepieces

Exceptional new arrivals have made their way into our AUBERI boutique at Cap 3000: We have just welcomed Chanel's Watchmaking collections. With them comes all the prestige of a Haute Couture Maison founded in 1910 by the legendary Coco Chanel. Timeless, technical, and creative, Chanel watches have enjoyed success since their launch in 1987 and continue to evolve with the times.

Breitling Takes a Bold New Breath

Founded by Léon Breitling, a talented watchmaker who registered the brand's patent in 1889, Breitling has a long history of successions and shifts in direction. This year marks a turning point in the Maison's marketing and positioning. Recently acquired by an investment fund led by Georges Kern—former CEO of the watch brands within the Richemont group—the company is embarking on a world tour to present the changes that will profoundly transform it

Zermatt Unplugged on Hublot Time!

"A Hublot moment" for Paolo Nutini and Jess Glynne, who were each presented with one of the brand's iconic Classic Fusion timepieces.

The ceramic watch has become a staple of the most sought-after watchmaking brands. This material has long been present in certain watch mechanisms, but since the late 1980s, it has established itself as a classic in case manufacturing. Its qualities are numerous and appreciated by manufacturers and consumers alike.