Men's Watches
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How to choose a men's watch?
Four criteria guide your choice: case size, style, movement and material. For a thin wrist (< 17 cm / 6.7 in), stick to 38-40 mm, beyond that, choose 41 to 44 mm diameters. As for style, a classic watch suits a suit at work, a sports or diving watch fits active use, and a chronograph adds a useful function on the wrist. The automatic movement remains the reference for traditional watchmaking lovers; quartz offers higher accuracy and minimal upkeep. For materials, steel is the most versatile, while titanium stands out for its lightness. A frequent traveller should consider a GMT watch displaying two time zones.
Which men's watch for which profile?
- First purchase / versatility → 40 mm steel sports watch
- Office and formal wear → automatic classic watch
- Frequent traveller → GMT watch
- Diving and water sports → diving watch, 200 m water resistance
- Mechanical enthusiast → automatic chronograph
- Looking for lightness → titanium watch
The Auberi insight: in our boutiques, 40-41 mm diameters account for nearly 7 out of 10 sales for men, the presence-comfort balance that fits most wrists.
Frequently asked questions
What case size should I choose for a thin wrist?
For a wrist circumference under 17 cm (6.7 in), choose a diameter between 36 and 40 mm. Beyond that, the watch will overhang the wrist bone and lose comfort. Also watch the case height: under 12 mm to slip under a shirt cuff.
Automatic or quartz watch — which one to choose?
Automatic appeals to watchmaking enthusiasts: no battery, visible mechanism, long lifespan with servicing. Quartz offers superior accuracy (±15 sec/month), no winding required, and a more accessible price. For everyday wear with no fuss, quartz is convenient.
Can I try a watch in your boutique before buying?
Yes, our boutiques in Nice and Monaco let you try on every model in stock. Our advisors adjust the bracelet and check the look on your wrist. For references that are not in stock, a special order can be arranged.
What budget should I plan for a quality men's watch?
Plan from €1,500 for an entry-level automatic (Tudor, Longines), €4,000 to €8,000 for a high-end reference (Rolex, Omega), and beyond for prestige watchmaking. Resale value remains strong on iconic models.
How do I have my watch serviced?
A service every 5 to 7 years is recommended for an automatic watch: dismantling, cleaning, lubrication, water-resistance check. Our certified watchmaking workshop in Nice handles servicing for the main brands, both under and outside warranty.
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