How to choose your Chopard watch?
Chopard watches tell a story that began in 1860 in Sonvilier and was taken over in 1963 by the Scheufele family, who still write it today between Geneva and Fleurier. The house is known for its double expertise, manufacture watchmaking and jewellery.
To find your way, separate the main families. Manufacture watches with the L.U.C line and the Alpine Eagle, racing chronographs with the Mille Miglia, and jewellery watches such as Happy Diamonds or Happy Sport. Once the family is chosen, metal tone and strap refine the selection.
Which Chopard watch for which profile?
- For a fine watchmaking enthusiast: an L.U.C
- For an elegant sporty style: an Alpine Eagle
- For a jewellery watch: a Happy Diamonds or Happy Sport
The Auberi view: Chopard is a brand whose diversity surprises. Our advisors in Nice, Monaco and Cap 3000 guide you between families according to your wrist, your use and your budget.
Frequently asked questions
Where are Chopard watches made?
Chopard designs and builds part of its movements in Fleurier, and assembles its watches in Switzerland.
What is the best-known Chopard watch?
Happy Diamonds, introduced in 1976 and famous for its moving diamonds, remains the house icon. Alpine Eagle is the current sports reference.
What is the difference between Chopard men's and women's watches?
The two universes overlap on some collections. See our pages on Chopard men's watches and Chopard women's watches.
Can I buy a Chopard watch in monthly instalments?
Yes, thanks to Alma, for eligible amounts. The process is done online or with the help of our advisors.
Explore more of Chopard
- Chopard, the house, its watches and jewellery
- Chopard jewellery, the house jewellery
- Chopard Imperiale, the classic women's watch
- Chopard diamond watches, the set timepieces
Read more
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