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Chopard

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Why choose Chopard?

Chopard is a Swiss house founded in 1860 by Louis-Ulysse Chopard in Sonvilier, taken over in 1963 by the Scheufele family and based between Geneva and Fleurier. It is known for its double expertise, manufacture watchmaking and jewellery, and for its commitment to ethical gold since 2018.

Three universes coexist. Watches, with the L.U.C, the Alpine Eagle, the Mille Miglia and the Happy Sport. Jewellery, with Happy Diamonds, Happy Hearts, Happy Dreams and Ice Cube. Finally accessories, such as Chopard cufflinks.

Which Chopard universe for which profile?

  • For a watchmaking enthusiast: Chopard men's watches and the L.U.C line
  • For a jewellery client: Chopard jewellery, from Happy Diamonds to Ice Cube
  • For a jewellery watch: Chopard women's watches

The Auberi view: Auberi welcomes you in Nice, Monaco and Cap 3000 to present the Chopard collections in real conditions. Our advisors guide you between watches and jewellery according to the occasion, your wrist and your budget.

Frequently asked questions

Where is Chopard made?

Chopard designs and manufactures its watches and jewellery in Switzerland, in Geneva and Fleurier.

What is Chopard ethical gold?

Since 2018, the house sources only ethical gold for its creations.

What is the best-known Chopard collection?

Happy Diamonds, born in 1976, remains the house icon.

How do I buy a Chopard at Auberi?

On auberi.fr or in our boutiques in Nice, Monaco and Cap 3000, with instalment payment via Alma on eligible amounts.

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