Filter results
How to choose your TAG Heuer watch?
Three criteria guide the choice of a TAG Heuer watch: the collection, the intended use and the budget. At Auberi, the TAG Heuer selection spans the Swiss manufacturer's full range, from historic chronographs to smartwatches, with models starting at a few hundred euros up to several thousand euros, with instalment payment available via Alma up to €15,000. Founded in 1860 as Heuer, the brand built its reputation on motor racing and chronometric precision, becoming TAG Heuer in 1985.
The collections naturally shape the choice. The Carrera, launched in 1963 by Jack Heuer and inspired by the Carrera Panamericana road race, remains the brand's signature chronograph. The Monaco, with its square case made famous by Steve McQueen in the film Le Mans, suits a bolder profile. The Aquaracer is built for sport and diving, while the Formula 1 opens the range at a more accessible price. For a heritage-driven profile, the Autavia, revived in 2017 following a vote by the brand's community of enthusiasts, and the Link complete the classic-sport offering. For a connected everyday use, the TAG Heuer Connected line offers a hybrid smartwatch.
Which TAG Heuer collection suits your profile?
- Iconic chronograph, motor racing heritage → Carrera
- Square case, bold style → Monaco
- Diving watch, sporty use → Aquaracer
- Entry price, first TAG Heuer → Formula 1
- Heritage piece, vintage aviation and motoring → Autavia
- Connected everyday use → TAG Heuer Connected
The Auberi view: on the French Riviera, the Carrera and Aquaracer remain the most requested TAG Heuer collections in-store, worn both as an everyday piece and as an entry point into manufacture watchmaking. Our advisors in Nice, Monaco and Cap 3000 support every fitting.
Frequently asked questions
What is the difference between the Carrera and the Monaco?
The Carrera is a round chronograph born in 1963, designed for legibility on the racetrack. The Monaco stands out with its square case introduced in 1969, the model worn by Steve McQueen, offering a bolder style.
Is TAG Heuer officially sold at Auberi?
Yes. Auberi is an official TAG Heuer retailer. Every watch is sold new with a manufacturer's warranty and can be tried on in our Nice, Monaco and Cap 3000 boutiques.
Which TAG Heuer collections are the most accessible?
The Formula 1 and certain quartz models are the brand's most affordable entry points.
Can I pay for a TAG Heuer watch in instalments?
Yes, Auberi offers instalment payment via Alma, up to €15,000, across the entire TAG Heuer collection.
Are there TAG Heuer watches for women?
Yes, the brand offers a dedicated range, available in our TAG Heuer women's watches selection.
More from TAG Heuer
- TAG Heuer men's watches, across the full range of collections
- TAG Heuer women's watches, for a dedicated selection
- TAG Heuer automatic, for mechanical watchmaking
Read more
Customer service Monday to Friday, from 9am to 5pm
Click & Collect Available in store in St Laurent du Var
Secure paymentSecure transaction and installment payments available
Free delivery Shipping within 48 hours and returns within 14 days
Free gift wrappingPrepared with care, ready to give
Pay in 3, 4 or 10 installmentsEnjoy secure instalment payments with Alma
Back