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TAG Heuer Monaco Watches

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TAG Heuer Carrera Watches

TAG Heuer Formula 1 Watches

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How to choose your TAG Heuer Monaco?

Launched in 1969, the Monaco stands out through its square case, a rarity at the time of its launch, and through its fame linked to the film Le Mans, in which Steve McQueen wears it on screen. Expect generally between €4,000 and more than €8,000 depending on version, dial and strap, payable in instalments via Alma up to €15,000. Three criteria guide the choice: dial colour (blue remains the tone most associated with the historic model), strap type (leather or steel) and the chronograph function, present on most references.

The Monaco holds a special place in TAG Heuer's history: it was one of the first automatic-movement chronograph wristwatches to be commercialised, alongside other Swiss manufactures, around 1969-1970. Its square case, with the crown positioned on the left side rather than the right, remains an immediately recognisable distinctive feature. Unlike the more versatile Carrera or the sportier Aquaracer, the Monaco suits a profile seeking a watch with character, a bold style and a strong heritage dimension. The chronograph mechanism, with its counters set on either side of the dial, remains a strong identifying feature of this model since its creation.

Which TAG Heuer Monaco for which profile?

  • Bold style, distinctive square case → Monaco
  • Attachment to cinema and car culture → historic blue Monaco
  • Heritage piece enthusiast → automatic Monaco
  • Dressier style, leather strap → leather version
  • Want an immediately recognisable watch → Monaco
  • Collector seeking an iconic piece → Monaco

The Auberi view: in Nice, Monaco and Cap 3000, the Monaco attracts a collector clientele looking for a strong piece with an immediately recognisable style. Our advisors present the various references available in store.

Frequently asked questions

Why does the Monaco have a square case?

Launched in 1969, the Monaco chose a square case, a rare shape at the time, to stand apart from classic round chronographs.

Is the Monaco linked to Steve McQueen?

Yes, the actor wears a Monaco on screen in the film Le Mans, which has lastingly linked the model to the world of motor racing.

What budget should I plan for a Monaco?

Expect generally between €4,000 and more than €8,000 depending on version, dial and strap.

Can I pay for a Monaco in instalments?

Yes, Auberi offers instalment payment via Alma, up to €15,000, on Monaco models.

Is the Monaco a chronograph?

Yes, most Monaco references include a chronograph function, with an automatic movement.

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