TAG Heuer Link Watches

How to choose your TAG Heuer Link?

Launched in the 1980s under the name SEL before becoming Link in 1999, this collection stands out through its integrated bracelet with "S"-shaped links, designed to naturally follow the wrist's shape. Expect generally between €2,200 and €4,000 depending on dial and movement, payable in instalments via Alma up to €15,000. The choice comes down to dial colour, movement (quartz or automatic depending on reference) and whether a chronograph function is present.

What sets the Link apart within the TAG Heuer range is this bracelet integrated with the case, designed as a coherent whole rather than two assembled elements, offering wearing comfort known for its ergonomics. Positioned between classic elegance and a sporty style, the Link suits a profile looking for a versatile watch, suited to both professional use and a dressier occasion, without the pronounced sportiness of the Aquaracer or the motor-racing heritage of the Carrera. The integrated bracelet specific to this collection generally needs an in-store adjustment to remove or add links and achieve a perfectly fitted wrist size.

Which TAG Heuer Link for which profile?

Looking for a comfortable integrated bracelet → Link
Professional, versatile use → sober dial, steel
Classic-sporty style, between elegance and sport → Link
Need a chronograph function → chronograph references
Mechanical watchmaking enthusiast → automatic version
Mid-range budget, entry into manufacture watchmaking → quartz version

The Auberi view: in Nice, Monaco and Cap 3000, the Link appeals to a professional clientele looking for a versatile watch, worn both in the office and in the evening. Our advisors present the various references available in store.