TAG Heuer Formula 1 Watches
How to choose your TAG Heuer Formula 1?
Launched in the 1980s and regularly renewed since, the TAG Heuer Formula 1 is the manufacture's most accessible entry point, while keeping a bold sporty identity inherited from the world of motor racing. Expect generally between €1,400 and €2,800 depending on movement and strap, payable in instalments via Alma up to €15,000. Three criteria guide the choice: movement (quartz or automatic depending on reference), strap type (steel or rubber) and colourway, the collection offering a wide palette of tones.
The Formula 1 is aimed primarily at a profile discovering the brand, looking for a first chronograph or a sports watch at a more contained budget than the Carrera or Aquaracer collections. The Formula 1 Red Bull Racing version, born from the partnership with the Formula 1 team, rounds out the offering for motorsport enthusiasts looking for an identifiable piece. The rubber strap, particularly present on this collection, reinforces the sporty positioning and suits an active daily lifestyle.
Which TAG Heuer Formula 1 for which profile?
- Entry price, first step into the brand → Formula 1
- Motorsport enthusiast → Formula 1 Red Bull Racing
- Daily sporty use, resistance → rubber strap version
- Looking for precision without mechanical maintenance → quartz version
- Colourful, bold style → wide choice of colourways
- Gift for a first watch purchase → Formula 1
The Auberi view: in Nice, Monaco and Cap 3000, the Formula 1 is often recommended as a first manufacture watch, particularly among younger clients. Our advisors present the various colourways and movements available.
Frequently asked questions
Why is the Formula 1 more accessible than other collections?
Positioned as an entry point since its launch in the 1980s, it relies on materials and movements that allow a more contained price than the Carrera or Monaco.
What is the difference between the Formula 1 and the Formula 1 Red Bull Racing?
The Formula 1 Red Bull Racing borrows the partner team's visual identity, while the classic Formula 1 offers a wider range of colourways.
What budget should I plan for a TAG Heuer Formula 1?
Expect generally between €1,400 and €2,800 depending on movement and strap.
Can I pay for a Formula 1 in instalments?
Yes, Auberi offers instalment payment via Alma, up to €15,000, across the whole Formula 1 collection.
Is the Formula 1 suitable for sporty use?
Yes, its rubber strap available on several references and its sturdiness make it a watch suited to regular sporty use.
Explore more of TAG Heuer
- TAG Heuer Quartz, for a simple and precise movement
- Carrera, for a historic manufacture chronograph
- TAG Heuer, to discover the brand as a whole
Read more
Customer service Monday to Friday, from 9am to 5pm
Click & Collect Available in store in St Laurent du Var
Secure paymentSecure transaction and installment payments available
Free delivery Shipping within 48 hours and returns within 14 days
Free gift wrappingPrepared with care, ready to give
Pay in 3, 4 or 10 installmentsEnjoy secure instalment payments with Alma