TAG Heuer Connected TAG Heuer Watches, Accessories

How to choose your TAG Heuer Connected?

Launched in 2015, the TAG Heuer Connected is the manufacture's smartwatch, designed to combine a look close to the traditional collections with digital features for sport tracking and notifications. Expect generally between €1,900 and €2,600 depending on strap and case finish, payable in instalments via Alma up to €15,000. The choice comes down to case diameter, strap type (sporty rubber or dressier leather, interchangeable on most references) and the software features available depending on generation.

What sets the TAG Heuer Connected apart within the manufacture's offering is its hybrid positioning: unlike classic mechanical or quartz watches, it carries a digital screen allowing several customisable dial faces, sport activity tracking or smartphone notifications, while keeping aesthetic codes close to the Carrera or Aquaracer collections. It suits an active profile, familiar with connected devices, who nonetheless wants a level of finishing and wrist presence comparable to a traditional manufacture watch.

Which TAG Heuer Connected for which profile?

Active profile, everyday sport tracking → TAG Heuer Connected
Want notifications on the wrist → connected functions
Sporty use, rubber strap → rubber version
Professional use, interchangeable leather strap → leather version
Looking for a design close to a traditional watch → customisable dial faces
Want a connected alternative to the Carrera or Aquaracer → TAG Heuer Connected

The Auberi view: in Nice, Monaco and Cap 3000, the TAG Heuer Connected appeals to an active clientele looking for a hybrid watch, combining manufacture finishing with digital features. Our advisors present the features available for each generation in store.