TAG Heuer Autavia Watches | Exclusive Collection at Auberi

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TAG Heuer Autavia Watches

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How to choose your TAG Heuer Autavia?

First introduced in 1962 as a chronograph designed for automotive and aviation dashboards (the name Autavia combining "automobile" and "aviation"), then relaunched in 2017 following a vote among the brand's community of enthusiasts, the Autavia embodies TAG Heuer's vintage spirit. Expect generally between €3,000 and €5,500 depending on dial and strap, payable in instalments via Alma up to €15,000. The choice comes down to dial colour (often inspired by historic references), strap type (aged leather or "beads of rice" steel) and movement, automatic on most current references.

What sets the Autavia apart within the TAG Heuer offering is this deliberately heritage-driven approach: the 2017 relaunch draws directly on the aesthetic codes of historic 1960s-1970s models, with graduated bezels, tachymeter-style dials and proportions revisited for contemporary wear. Unlike the more versatile Carrera or the more assertively square-styled Monaco, the Autavia suits a collector profile, drawn to the manufacture's history and to the community-driven process behind its relaunch. Aged finishes offered on some references, such as a tinted dial or a lightly satin case, reinforce this link to the original pieces sought after by enthusiasts.

Which TAG Heuer Autavia for which profile?

Attachment to the manufacture's history and heritage → Autavia
Fan of 1960s-1970s vintage style → tachymeter-style dials
Aged leather strap, retro style → leather version
"Beads of rice" style steel bracelet → steel version
Mechanical watchmaking enthusiast → automatic movement
Collector seeking a piece born from a community-driven process → Autavia

The Auberi view: in Nice, Monaco and Cap 3000, the Autavia appeals to a collector clientele attentive to the manufacture's history and to the authenticity of its vintage style. Our advisors present the various references available in store.

Frequently asked questions

Where does the name Autavia come from?

The name combines "automobile" and "aviation", reflecting the model's original purpose, initially designed as a chronograph for dashboards.

Why was the Autavia relaunched in 2017?

The relaunch followed a vote among the brand's community of enthusiasts, invited to choose which of several historic references should be reinterpreted.

What budget should I plan for an Autavia?

Expect generally between €3,000 and €5,500 depending on dial and strap.

Can I pay for an Autavia in instalments?

Yes, Auberi offers instalment payment via Alma, up to €15,000, on Autavia models.

Is the Autavia a chronograph?

Yes, most Autavia references include a chronograph function, with an automatic movement.

Explore more of TAG Heuer

Carrera, the manufacture's other historic chronograph
Monaco, for a complementary vintage style
TAG Heuer Automatic, for mechanical watchmaking
TAG Heuer, to discover the brand as a whole