A World of Passion
Beyond watchmaking, Hublot shapes its identity and tells its story through the worlds it brings together. In 2006, it became the first luxury watch brand to step wholeheartedly into football, partnering with the Swiss national team.
Recognising the immense potential of the world's most popular sport, Hublot made its mark on the pitch by becoming a partner of UEFA and FIFA, aligning itself with landmark tournaments and prestigious clubs — Chelsea, Manchester United, Juventus, Ajax, Paris Saint-Germain and Bayern Munich — while forging close ties with the game's greatest icons, including Pelé, Maradona and Mbappé.
In a stroke of brilliance, Hublot transformed the fourth official's board into one of its most recognisable emblems — a partnership encapsulated in one powerful tagline: "Hublot Loves Football." Equally passionate and deeply committed, the relationship between Hublot and Ferrari, launched in 2011, extends far beyond dedicated watch collections or Formula 1 visibility: each year, hundreds of events bring the two partners together in a 360° alliance celebrating innovation and the relentless pursuit of performance.
In the wider world of sport, Hublot is equally at home on the golf course, the basketball court and the boxing ring, counting among its brand ambassadors some of the greatest champions and most celebrated athletes of our time — men and women who embody the talent, boldness and achievement that lie at the very heart of Hublot's values.
40th Anniversary Exhibition
Housed at the very heart of the Hublot H2 Manufacture (3rd floor) in Nyon, Switzerland, the exhibition designed by Samuel Ross can be experienced in a phygital format and will also be accessible remotely through a virtual tour on Hublot.com starting November 23rd.
Visit www.hublot.com/40-years. Live from the Hublot Manufacture, immerse yourself in the heart of Hublot's 40th anniversary 3D exhibition. Ricardo Guadalupe, CEO of Hublot, will guide you through the 4 themes of this exhibition that tells the story of Hublot.
From its timepieces to its Art of Fusion, to the women and men who embody it and its world of communication. Don't miss the contributions from the brand's ambassadors and friends, who will be taking part in the celebrations. Together — VIPs, clients, journalists, employees, as well as the wider public and the Hublot community — all united to celebrate 40 years of Hublot history, from a distance.
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