The Swiss watchmaker unites artisanal expertise and elegant design with ultra-high-performance technological functions for a truly unique physical and digital experience.
The TAG Heuer connected watch is a unique fusion of the best of both worlds. On one hand, the design draws inspiration from the elegant, sporting lines of the Maison's chronographs, firmly anchoring it within the finest watchmaking tradition. On the other, the technology delivers exceptional performance and a bespoke digital experience.
This versatile timepiece accompanies its wearers through every facet of daily life — whether for everyday use through the features offered by Wear OS by Google™, or for athletic pursuits via the new TAG Heuer application.
The latter, combined with an integrated GPS, heart rate sensor, and additional activity sensors, enables the tracking of a wide range of sports, including golf, running, cycling, walking, fitness, and more. The experience is further enhanced by the mobile version of the application, which allows for even greater personalisation and provides an in-depth analysis of the wearer's performance.
A customizable watch
On the screen, the user can choose from five dials inspired by mechanical or digital aesthetics. Each of these dials can also be personalised to suit individual style and needs. The Maison's heritage in timekeeping, its watchmaking expertise, and its timeless aesthetic codes served as the source of inspiration for the development of the dials. The user can thus seamlessly switch from the skeletonised dial of the Carrera Heuer 02, to a digitalised rendering of the Carrera Heuer 01, to a liquid crystal display effect, to a unique animation driven by a neural network algorithm called Orbital, or to a dial developed as a tribute to the hexagonal nanotube structure of the brand's carbon composite hairspring.
These dials can be easily personalised across a range of options and colours
The user can also configure indicators on the watch faces according to their preferences: activity tracking, notifications, weather updates, and more. This configuration can be done effortlessly directly on the watch screen or through the TAG Heuer mobile application. Regular updates are planned to continuously introduce new designs. The versatility of the TAG Heuer Connected is further enhanced by its intuitive interchangeable strap system. With a simple click, the wearer can effortlessly change their style thanks to a wide selection of straps in steel or durable rubber: orange, red, khaki, and black alligator-embossed with red stitching.
Connected to Everyday Life
Running Wear OS by Google™, the TAG Heuer Connected supports its wearers throughout their daily lives with an array of valuable features: the microphone positioned on the left side of the case enables access to Google Assistant and Google Translate, while the watch face displays phone notifications, calendar functions, weather updates and Google Maps, as well as offering full music control.
The NFC chip allows purchases to be made via Google Pay. Through Google Play, available directly on the watch, users also benefit from an extensive selection of applications compatible with both iOS and Android.
Stacey Burr, Vice President of Product Management for Wear OS by Google and Google Fit, elaborates: "TAG Heuer sets the standard when it comes to crafting connected watches that are truly personalised and thoughtfully curated for its clientele. As strategic partners, TAG Heuer and Wear OS by Google continue to advance the wearable platform and deliver innovative connected experiences to our users. We have thoroughly enjoyed this collaborative work on the new TAG Heuer Connected, which elevates both the quality and the style of this watch category."
A TAG Heuer Experience on the Wrist and on Your Phone
The new TAG Heuer Sports application is the defining feature of this latest connected watch. It incorporates a sports function that enables tracking across a wide range of physical activities, including golf, running, cycling, walking, fitness, and more. The golf experience closely mirrors that of the first version of the application unveiled in 2019. The integration of two push-buttons, a rotating crown, and a host of new sporting activities represents a genuine advancement.
Users can monitor their activity through a comprehensive suite of metrics — including speed, pace, distance, heart rate, and real-time kilometre performance index — either live or via a summary within the application.
They can review their performance in detail and even synchronise their data with Apple Health or Strava. As a nod to the Maison's storied heritage in timekeeping, the new TAG Heuer Connected watches feature a stopwatch application that can be activated via the push-buttons and delivers millisecond precision.
The application also includes a timer, an alarm, and a bespoke settings interface. These new connected watches and mobile applications further enrich the golf application first launched in 2019. This date marks a pivotal moment for TAG Heuer, as all of these new products have been developed entirely in-house, delivering an experience befitting the values and exacting standards of a luxury Maison. Led by Frédéric Arnault, Chief Strategy and Digital Officer at TAG Heuer, these in-house capabilities — distributed between La Chaux-de-Fonds, Switzerland, and Paris — are unique within the watchmaking industry, and firmly underscore TAG Heuer's ambitions for its connected watch. The Maison thus establishes itself as a forward-thinking brand, perpetually at the forefront of innovation.
A Step Ahead of Time
The TAG Heuer Connected, the first luxury smartwatch on the market, infuses artisanal expertise and watchmaking mastery into twenty-first-century technology. For those who lead an active, dynamic lifestyle, this connected timepiece strikes the perfect balance between a daily activity tracker and performance-measuring instrument, and a trend-setting accessory that embodies the TAG Heuer identity — ideal for watch enthusiasts with a passion for action.
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