Tag Heuer
Illustration Tag Heuer

Founded in 1860 by Edouard Heuer in the Swiss Jura mountains, TAG Heuer is a luxury watch brand with close ties to motor sports. The company's innovations in high-precision timekeeping have enabled it to become the official timekeeper of the world's greatest motor racing events. Tag Heuer is the first watch brand to sponsor the Formula 1 World Championship since its inception. 

Innovation is at the heart of the brand's expertise, which created the first luxury connected watch in 2015. 

Today, the brand's benchmark collection comprises three iconic families designed by Jack Heuer: TAG Heuer Carrera, Monaco and Autavia, complemented by the contemporary Link, Aquaracer, Formula 1 and Connected lines.

The Tag Heuer Collections

TAG Heuer Carrera illustration

TAG Heuer Carrera
TAG Heuer Formula 1 illustration

TAG Heuer Formula 1
TAG Heuer Aquaracer illustration

TAG Heuer Aquaracer
TAG Heuer Monaco illustration

TAG Heuer Monaco
TAG Heuer Autavia illustration

TAG Heuer Autavia
TAG Heuer Link illustration

TAG Heuer Link
Tag Heuer Connected illustration

Tag Heuer Connected

Our Tag Heuer selection

Tag Heuer Connected Golf Edition

Tag Heuer Connected Golf Edition

TAG Heuer's sporting spirit in an edition designed for the most demanding golfers. The integrated GPS will help you with every shot with great precision. High-tech materials: ultra-light Titanium case with matte finish, and ceramic bezel with exclusive Golf Edition crown. The strap is doubled, the first in black rubber, the second in white, with a golf ball motif and green stitching. The two bracelets, three balls, a TAG Heuer pitch changer and tees are all included in the exclusive Connected Golf Edition case.