The artisanal expertise of the Rue Cambon ateliers continually inspires the creative vision of CHANEL's Horlogerie Studio. The COUTURE O'CLOCK collection, unveiled just days ago at Watches and Wonders, pays tribute to this heritage by transposing the tools of Haute Couture into the realm of watchmaking: pins, thimbles and buttons are transformed into exceptional timepieces. Showcasing the finest in watchmaking and jewellery savoir-faire, these gold watches set with precious stones are conceived to be worn as jewels — and we invite you to discover some of these horological treasures.
The J12 Atelier Couture Automatic Calibre 6 Watch
Inspired by Gabrielle Chanel and her atelier on the Rue Cambon, the J12 ATELIER COUTURE AUTOMATE CALIBRE 6 features a dial that comes alive to the rhythm of the couture atelier. The figurine of Mademoiselle Chanel, her scissors, and her dressmaker's dummy are staged within an exquisitely crafted setting. A true technical tour de force, its 355 components animate — at the simple press of a pusher — the silhouette of Mademoiselle against a meticulously articulated backdrop across 5 distinct levels. A perfect harmony between design and horological savoir-faire, expressed through the finest materials and an exceptional refinement of detail.
The Première Charms Couture Watch
The PREMIÈRE watch reimagined in a dressed-up version adorned with charms — a thread spool, a thimble, or a Mademoiselle motif — crafted in yellow gold-plated steel and black lacquer, suspended from an interlaced leather bracelet that evokes the chain of CHANEL's iconic classic bag.
The Première Ruban Couture Watch
With its double-tour leather strap in black leather trimmed with gold leather lining printed with a tape measure motif, the Première Ruban Couture watch is a resounding success. Its titanium and 18-carat yellow gold case is adorned with a charm bearing the likeness of Mademoiselle in yellow gold and black lacquer, set with a diamond.
Couture Sautoir
The Studio de Création transposes the instruments of Haute Couture into the world of watchmaking: pins, thimbles and dress forms are reimagined as exceptional timepieces. Showcasing the finest watchmaking and jewellery savoir-faire, these gold watches set with precious stones are worn as jewels in their own right. The couture thimble borrows the codes of the sautoir, adorned in 18-carat yellow gold with snow-setting and concealing a diamond-set dial within.
La collection COUTURE O’CLOCK de CHANELprésentée lors de Watches & Wonders 2024 incarne l'élégance intemporelle et le savoir-faire exceptionnel de la maison. Chaque pièce, inspirée de l'univers de la Haute Couture, offre une fusion parfaite entre l'horlogerie de luxe et l'esthétique raffinée de CHANEL, créant ainsi des montres qui sont de véritables bijoux à porter au quotidien.
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