Sports watches embody the perfect blend of durability, technology, and elegance. Far more than simple timekeeping instruments, they represent a lifestyle built on adventure, self-improvement, and constant innovation.

Sports watches emerged alongside the rise of Swiss watchmaking and major technological achievements—from scaling mountain peaks and pushing limits in motor racing to measuring performance at the world's largest international sporting events. Designed to meet every challenge, these watches accompany feats on land, in the air, and under the sea, appealing both to athletes and to enthusiasts of fine watch design.

The origins of the sports watch

The history of the sports watch began with the ambition to make watchmaking accessible to modern-day adventurers. In 1904, Louis Cartier created the first wristwatch designed for pilots, the Cartier Santos, making it easier to read the time in flight. Swiss manufacturers then continued to innovate for the needs of sailors, aviators, racers, and divers, adapting durability and functionality to each discipline.

Over time, the sports watch became indispensable, not only for its technical features—shock resistance, water resistance, chronographs, tachymeters—but also for its dynamic aesthetic. Today, sports watches come in many diverse forms, from automotive chronographs to GPS running watches and multisport smartwatches.

Iconic models and their features

Our Auberi watch collection includes models from leading brands specializing in sports watches:

Rolex Oyster Perpetual and Explorer : These models are made for explorers and extreme athletes, featuring waterproof Oyster cases, Superlative Chronometer-certified automatic movements, and robust bracelets. The Rolex Explorer, born from the conquest of Everest, is renowned for its readability and resistance to extreme conditions.

Omega Speedmaster and Seamaster Aqua Terra : The Omega Speedmaster is the benchmark for sports timing, equipped with a chronograph and an ultra-resistant case. The Aqua Terra combines sportiness and elegance, offering proven water resistance and Co-Axial Master Chronometer movements recognized for their stability.

Tudor Black Bay and Pelagos : These timepieces embody everyday toughness. The Black Bay 58 blends vintage design with modern technologies, while the Pelagos pushes diving resistance further thanks to its titanium construction and 500-meter water resistance. Their timeless aesthetic appeals to athletes and collectors alike.

TAG Heuer Carrera : Designed for the world of motor racing, the TAG Heuer Carrera stands out with its chronograph function, technical materials (steel, ceramic), and optimal readability even at high speed. It has become an essential reference for all motorsport enthusiasts.

Technical characteristics of sports watches

Although sports watches vary greatly depending on the brand and collection, they tend to share several features. They stand out through robust cases (steel, titanium, ceramic), water resistance reaching several hundred meters, and specialized functions (chronograph, lap counter, tachymeter, alarms, GPS). Scratch-resistant sapphire crystal, high dial luminosity, and customizable straps further enhance the sporting experience.

Some models offer even more advanced features such as an altimeter, barometer, optical sensor, or integrated training program. These can become true professional tools, suited to athletes as well as hiking or triathlon enthusiasts.

Sports watch pricing: variety and accessibility

Thinking about purchasing a sports watch? We offer collections for every enthusiast and every budget:

• Entry-level models start at €39, ideal for young athletes or as a first active-use watch.
• Iconic pieces from major Swiss brands (Tudor, TAG Heuer, Omega) range from €1,000 to €8,000.
• Connected watches such as Garmin or Amazfit range from €199 to €999, depending on features and case size.

The diversity of our selection allows you to find the watch best suited to your sport, technical expectations, or collecting desires.

Our excellence in service

We pay special attention to the maintenance and repair of your sports watches. In our on-site workshop, two experienced watchmakers provide customized adjustments and polishing, restoration, waterproofing, and strap fitting adapted to your activities. We repair multiple brands from major watchmaking houses and ensure rapid, smooth, and personalized service at every step. Our team is available by phone or email, and our after-sales service welcomes you without appointment from Monday to Saturday.

Our boutiques: sporting showcases on the Côte d'Azur

For more than thirty years, Auberi boutiques have been a reference on the Côte d'Azur for lovers of exceptional watchmaking and jewelry. Located in prestigious places such as Cannes, Saint-Laurent-du-Var, and Monaco, our addresses invite you to explore a world where elegance, authenticity, and refinement meet a selection of watches and jewelry from the world's greatest brands. Each space, designed with meticulous attention to detail, offers personalized service from a team of passionate experts ready to guide you toward the ideal timepiece or the jewelry piece that will elevate every moment of life.

We are proud to support our clients with exceptional service, from discovery to maintenance of each creation. As an official retailer, we guarantee authenticity and access to exclusive collections. Whether on the Croisette, by the seaside, or in iconic locations, our Auberi boutiques embody the passion for watchmaking and jewelry tradition, offering each visitor a memorable experience.

We are committed to offering an unrivaled sporting experience, where each watch becomes a loyal companion for daily adventures and challenges. Our expertise, our services, and our passion for fine watchmaking accompany all sports enthusiasts in the search for the ideal timepiece, on the Côte d'Azur and beyond.