Despite its evolutions, owning a classic watch remains a symbol of refinement and precision through the ages. By wearing a luxury watch on your wrist, you become part of a tradition where every detail tells the story of exceptional craftsmanship, passed down from generation to generation. Within our selection, we showcase these timeless icons designed to accompany daily life and enhance every moment. Through our collection, we share a passion for authentic watchmaking and invite every enthusiast, collector, or newcomer to discover the luxury embodied by the world’s greatest brands.

The great names of watchmaking

Auberi invites you to explore with us a carefully curated selection of watches created by the most renowned watchmaking houses, each expressing its own philosophy and distinctive aesthetic. You will thus be able to choose the classic watches that suit you best.

Rolex, founded in 1905, is synonymous with robustness and reliability. Its pursuit of technical innovation led to the creation of the first waterproof watch (the Oyster) and the Perpetual self-winding system. Models such as the Datejust, the Submariner, and the GMT-Master II are celebrated for their precision and versatility, combining certified chronometer movements with universally elegant design.

Cartier, a Parisian house since 1847, blends watchmaking artistry with fine jewelry. Creations such as the Tank, Ballon Bleu, and Santos embody bold style with geometric cases, dials adorned with Roman numerals, and sapphire-set crowns. Cartier stands out for its meticulous finishing and its harmony between creative elegance and technical performance.

Omega, founded in Switzerland in 1848, embodies a pioneering spirit. Known for its role in space exploration (the Speedmaster was worn on the Moon), the brand combines innovations such as the Co-Axial escapement and advanced anti-magnetism with refined aesthetics in the Constellation and Seamaster collections. Extreme reliability and patented innovations make Omega a reference for lovers of technical challenges.

Breguet, founded in Paris at the end of the 18th century, remains the guardian of a remarkable artisanal heritage. Guilloché dials, “pomme” hands, and legendary complications such as the tourbillon and perpetual calendar embody the pursuit of classical perfection. True to tradition, Breguet continues to craft mechanical masterpieces devoted to precision and timeless beauty.

Tudor, Rolex’s sister brand, appeals to a dynamic clientele. The Royal collection features fluted cases, integrated bracelets, and robust movements — all at accessible prices. Tudor combines Swiss watchmaking tradition, sportiness, and urban elegance.

TAG Heuer stands out as a brand deeply rooted in motorsport and technical innovation. Renowned for its exceptional chronographs, it merges extreme precision with bold design. Iconic models such as the Carrera, Monaco, and Formula 1 capture the spirit of speed, endurance, and performance, using innovative materials such as ceramic, titanium, and carbon fiber.

Chopard, in turn, symbolizes discreet elegance and artisanal excellence, blending fine watchmaking precision with refined jewelry. Known for its iconic collections such as Happy Diamonds and the spirit of Classic Racing, the house prioritizes creativity and meticulous attention to detail, guided by a passion for ethical and sustainable luxury. Chopard enchants with the finesse of its movements and the beauty of its finishes, offering watches that unite traditional craftsmanship and modern aesthetics.

Finally, Blancpain, founded in 1735, remains a pillar of mechanical sophistication and elegance. Its expertise in complications (moon phases, carousels, extended power reserves) and its adherence to traditional aesthetic codes set it apart.

Each of these houses, in its own way, fuses innovation, heritage, and a strong stylistic identity, enabling every enthusiast to find the timepiece that suits them.

The prices of classic models

The market for classic watches spans a wide range of prices, reflecting the diversity of the houses and the complications offered. A Tudor Royal starts around €2,250, while emblematic models from Rolex, Cartier, or Omega generally range between €5,500 and €11,000, depending on materials and finishes. Prestige pieces such as the Breguet Classique or the Blancpain Ultraplate can reach between €23,000 and over €26,000.

These prices reflect the quality of the movements, the rarity of the materials (whether gold, platinum, premium steel, or ceramic), as well as the degree of innovation and craftsmanship invested by each great watchmaking house—making each creation a true work of art.

How to choose the ideal classic watch

Selecting a classic watch requires careful attention to one’s taste, lifestyle, and wrist.

For men, the most popular models generally have a case diameter between 36 and 42 mm. Steel watches such as the Rolex Oyster Perpetual or the Omega Speedmaster combine simplicity and robustness, perfectly suited for professional or everyday wear. Complications such as the date or central seconds hand add a subtle touch of sophistication. Metal or thick leather straps reinforce a confident and masculine style.

For women, classic watches stand out with smaller diameters (22 to 36 mm) and a wide variety of finishes. Creations by Cartier (Tank Française, Ballon Bleu) or Chopard (Happy Sport) charm with their clean design, elegant dials, and refined bracelets, often in polished steel or fine leather. Personalization and choice of materials (rose gold, diamonds, mother-of-pearl) enhance the wrist while expressing personal elegance. Classic women’s watches are also designed to accompany both formal occasions and everyday wear.

Beyond gender, choosing a classic watch depends on personality: clothing style, interest in complications (moon phase, power reserve, calendar), preference for legibility (large indexes or minimalist dials), or the search for an heirloom piece. Our team of specialized advisors can, if desired, assist you to ensure that each selected timepiece perfectly matches your expectations.

Auberi services: expertise and support

We take pride in extending the shopping experience far beyond the purchase itself. Our after-sales service, dedicated to fine watchmaking and jewelry, ensures maintenance, repair, and restoration of your classic watches and precious jewelry. Our team of qualified watchmakers and expert jewelers handles every operation, from simple adjustments and polishing to full restoration.

The core mission of our after-sales service is to offer a fast, transparent, and brand-appropriate experience. We provide international warranty coverage, personalized assistance for purchase, appraisal, or trade-in, and dedicated follow-up throughout your timepiece’s life. Our multi-brand workshops maintain and restore timepieces from around 18 watchmaking houses and 7 jewelry brands, ensuring expertise and trust for every client.

Auberi boutiques: immersion and guidance

Our network of 13 boutiques along the French Riviera offers a prestigious gateway into the world of classic watchmaking. In Cannes on the Croisette, in Nice, Monaco, or Saint-Laurent-du-Var, each of our stores provides a refined atmosphere where elegance, attentiveness, and expertise are central. Every visitor is welcomed by passionate watchmaking professionals who take the time to introduce the most emblematic classic watches, explain their features, and guide you according to your personality and expectations.

Additionally, our website allows you to access an exclusive selection from home, while enjoying premium customer service and secure 48-hour delivery across France. Whether you prefer in-store discovery or online purchase, the Auberi experience stands out for its high standards of service and meticulous attention to detail.

Choosing a classic watch is investing in a symbol of elegance, technical mastery, and exceptional craftsmanship. Our carefully curated selection brings together the finest houses and offers bespoke customer support to satisfy both lovers of timeless pieces and seasoned collectors. We invite you to discover these masterpieces, explore the heritage and passion of watchmakers, and experience the emotion of an acquisition that transcends mere purchase to become a personal legacy, passed down and cherished. Whether you seek the refined simplicity of a Rolex Oyster Perpetual, the iconic allure of a Cartier Tank, or the complexity of a Breguet tourbillon, we are here to guide you toward the piece that will become part of your story.