A true masterpiece of Swiss watchmaking, the Jaeger-LeCoultre Reverso holds a unique place in the world of luxury and design. A symbol of timeless elegance and technical innovation, this iconic watch has captivated enthusiasts, collectors, and connoisseurs around the globe for nearly a century. Its reversible case, Art Deco aesthetics, and remarkable ability to reinvent itself make it an essential piece for both men and women. We invite you to delve into the fascinating history of the Reverso, discover its flagship models, technical achievements, and the exclusive services we offer to enhance your watchmaking experience on the Côte d’Azur.

A Design Born from a Sporting Challenge

The Jaeger-LeCoultre Reverso is much more than a watch—it is a legend of watchmaking, born from a challenge issued in 1930 at a polo club in British India. At the time, polo players, tired of seeing their watch crystals shattered during matches, asked Swiss businessman César de Trey to design a model capable of withstanding the shocks of the game. César de Trey then turned to Jacques-David LeCoultre, who, together with Edmond Jaeger and engineer René-Alfred Chauvot, devised a watch whose case could pivot 180°, thus protecting the delicate dial with a solid metal back. The name “Reverso,” from the Latin “I turn around,” naturally became the name for this revolutionary timepiece.

The patent was filed in March 1931, and within a year, the first Reverso appeared on the market, immediately winning over enthusiasts of elegant and robust watches.

Constant Technical and Aesthetic Evolution

From its inception, the Reverso stood out not only for its ingenious concept but also for its Art Deco aesthetics, recognizable by its rectangular case and lateral gadroons. While the first models were equipped with calibers supplied by Tavannes Watches Co., Jaeger-LeCoultre quickly developed its own rectangular movements to perfectly fit the case.

Over the decades, the Reverso has been released in a multitude of versions: quartz or automatic models, watchmaking complications (moon phase, tourbillon, chronograph, minute repeater), limited editions, jewelry creations, and of course, the famous Reverso Duoface, offering two dials with different complications on a single case. More than 50 calibers have been developed specifically for the Reverso collection, all assembled in the Vallée de Joux, the heart of the manufacture.

The Collection’s Most Iconic Models

The Reverso has traversed the ages, remaining true to its DNA while constantly reinventing itself. Among the most notable models are:

• Reverso Originale (1931): The founding version, now reissued, that embodies the purity of Art Deco design.
• Reverso Duoface (1994): A major innovation allowing two time zones or different complications to be displayed on each side of the case.
• Reverso Tribute: A homage to the original aesthetic codes, with colored dials, dauphine hands, and interchangeable straps.
• Reverso Gyrotourbillon and Grande Complication à Triptyque: True technical feats, these models integrate major complications into the emblematic rectangular format.

Today, the Reverso exists in versions for both men and women, from the understated and elegant Classic model to diamond-set jewelry creations, as well as limited editions for collectors.

A Collectible and Customizable Object

Since the 1930s, the Reverso has attracted enthusiasts of unique objects: the Maharaja of Karputala ordered 50 pieces engraved with his likeness, and many clients have personalized the solid back of their watch with engravings, enameling, or artistic motifs. This tradition continues today, with the Reverso offering a rare space for personal expression in the world of luxury watchmaking.

Pricing and Accessibility of the Reverso

The price of a Reverso varies according to the model, complication, and materials used. Entry-level models (Reverso Classic in steel, quartz or mechanical) start around €5,000 to €7,000. Automatic, Duoface, or complicated versions (power reserve, moon phase, calendar) range between €10,000 and €25,000. Limited editions, gold models, or grand complication creations can exceed €50,000, and much more for exceptional pieces.

To discover the available models, our advisors welcome you in our boutiques, where you can try different references and benefit from personalized guidance.

Maintaining and Valuing Your Reverso

Acquiring a Reverso means choosing an exceptional timepiece that deserves maintenance worthy of its reputation. We offer a comprehensive service of expertise, servicing, and repair, provided by watchmakers specialized in Swiss haute horlogerie. From polishing the case to restoring movements, replacing straps, or personalizing the back, every intervention is carried out in accordance with the manufacture’s standards.

Why Does the Reverso Remain an Icon?

The Reverso perfectly embodies the union of innovation, elegance, and functionality. Its timeless design, its ability to reinvent itself and host the finest watchmaking complications, as well as the possibility for personalization, make it a coveted object for both enthusiasts and collectors. Originally a sports watch, now a dress watch, it has crossed generations without ever losing its aura.

The Jaeger-LeCoultre Reverso is much more than a watch: it is a symbol of ingenuity and refinement, a work of art to be worn on the wrist. We are proud to offer this watchmaking icon in our boutiques and to assist you in selecting, maintaining, or personalizing your Reverso. Come discover watchmaking excellence in our stores on the Côte d’Azur and be captivated by the history and prestige of the Reverso—a two-faced watch, crafted to last.