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Rolex Datejust 31 M278288RBR-0041 - Auberi
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Rolex

Datejust 31

Oyster, 31 mm, yellow gold and diamonds

M278288RBR-0041

Price 49,900 €
Suggested retail price inclusive of V.A.T. The suggested retail price can be modified at any time without notice.
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To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

  • Reference M278288RBR-0041
  • Model case Oyster, 31 mm, yellow gold and diamonds
  • Water-resistance Waterproof to 100 metres / 330 feet
  • Bezel Set with diamonds
  • Dial Red ombré set with diamonds
  • Bracelet President, semi-circular three-piece links
  • Movement Perpetual, mechanical, self-winding
  • Calibre 2236, Manufacture Rolex
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)
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Red ombré dial

The ombré dial features a coloured surface at the centre, progresses to a deep black around the edge. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019. The manufacture of these dials with a concentric gradient involves the application of black lacquer, a delicate operation overseen by a specialist whose task it is to ensure the harmonious transition from colour to darkness.

Red ombré dial - Rolex Auberi

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Diamond-set bezel - Rolex Auberi

18 kt yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

18 kt yellow gold - Rolex Auberi
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Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

This is why the availability of certain Rolex models may be limited. New Rolex watches are available exclusively from official retailers, who are regularly stocked and independently manage the allocation of watches to customers.

Auberi is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

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Rolex Datejust 31 M278288RBR-0041 - Auberi
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