Tudor
Rolex
Datejust 31
Oyster, 31 mm, Oystersteel and Everose gold
M278271-0002
The fluted bezel is Rolex's signature element. Originally, the fluting of the Oyster bezel had a functional purpose
Lacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate. A colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such
high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces
this capacity.
This is why the availability of certain Rolex models may be limited. New Rolex watches are available
exclusively from official retailers, who are regularly stocked and independently manage the allocation of watches
to customers.
Auberi is proud to be part of the worldwide network of Official Rolex Retailers and can provide
information on the availability of Rolex watches.