TAG Heuer Connected Watches

We are proud to share with our clientele the vision of TAG Heuer Connected: a perfect alliance between Swiss luxury and advanced technology. This collection symbolizes the future of watchmaking, where classic elegance meets the versatility of connected watches, offering everyone the promise of a more active, organized, and decidedly stylish lifestyle. Since their creation in 2015, TAG Heuer Connected timepieces have embodied the dynamism of the Maison and the demands of fine mechanics enthusiasts, while opening the door to digital innovation and connected sports. For those who prefer traditional watchmaking, our boutique also offers a wide selection of TAG Heuer mechanical watches with sophisticated complications.

The History of TAG Heuer Connected: Between Tradition and Revolution

The story of TAG Heuer’s connected watches officially began in 2015 with the presentation of the first TAG Heuer Connected, the result of a groundbreaking collaboration between Silicon Valley giants Google and Intel, and the renowned Swiss manufacture. This launch reflected the brand’s ambition to offer a luxurious and sporty alternative in the smartwatch universe, while preserving the codes of the traditional TAG Heuer chronograph, particularly those of the emblematic TAG Heuer Carrera collection.

Since then, the collection has continuously evolved: the cases take inspiration from the iconic Carrera design, while the materials used (titanium, steel, ceramic) ensure robustness and refinement. TAG Heuer has established its own style and signature: customizable connected models, equally suited to athletes and demanding professionals. This innovative approach continues the brand’s sporting tradition, just like the Formula 1 and Aquaracer collections.

Technical Features and Key Models

The TAG Heuer Connected is available in several versions, including the latest Calibre E4 generations, offered in 42 mm and 45 mm sizes. Main specifications include:

• Case: Stainless steel or sandblasted titanium, fixed ceramic bezel
• Display: 1.39" AMOLED, scratch-resistant sapphire crystal
• Water Resistance: 50 meters, suitable for sports and everyday use
• Strap: Rubber or leather, interchangeable, with multiple colors and deployant clasps
• Sensors: Heart rate monitor, barometer, compass, microphone, GNSS, Wi-Fi, NFC
• Operating System: Wear OS by Google, compatible with Android and iOS
• Battery Life: One full day, with several hours of sports tracking
• TAG Heuer Apps: Sports (running, cycling, fitness, swimming), Wellness (health), NFT viewer, TAG Heuer Golf

The Calibre E4 stands out with optimized energy efficiency and smooth navigation powered by the Qualcomm Snapdragon Wear 4100+ processor. The interface offers three thematic dial styles, ranging from the classic chronograph to the ultra-connected watch, allowing users to adapt the experience throughout the day. This versatility recalls the spirit of multipurpose mechanical models such as the TAG Heuer Autavia.

Personalization and Everyday Use

The refined design of the TAG Heuer Connected reflects its rich heritage: a robust, ergonomic case, sporty aesthetics, and long-term reliability. Each wearer can customize the display to fit their lifestyle: precise heart rate tracking, smart notifications, calendar management, and integration with Google Fit or TAG Heuer Golf for sports enthusiasts. This philosophy of personalization can also be found in special mechanical editions such as the TAG Heuer Carrera Porsche or the Formula 1 Red Bull Racing models.

The watch provides advanced smartphone synchronization, offering autonomous daily management, personalized alerts, and quick access to sports and wellness analysis. The TAG Heuer Connected thus becomes the perfect ally for combining elegance and performance—an intuitive tool for active women and men. Moreover, the brand also offers a complete range of TAG Heuer women’s watches and TAG Heuer men’s watches to meet the specific expectations of all clients.

Usual Prices in 2025

In 2025, the prices of TAG Heuer Connected Calibre E4 watches vary mainly depending on case size, materials, and the chosen edition:

• 42 mm Steel Models: Entry-level prices range between €1,800 and €2,300 depending on the collection and finish. Special editions, such as the Metallic Pink Leather or steel versions with rose gold PVD coating, can reach up to €2,400.
• 45 mm Models: Generally priced between €2,400 and €3,000, depending on whether titanium, steel, or ceramic finishes are chosen.
• Limited Editions and Collaborations: Exclusive series such as the Mario or Porsche editions can exceed €3,000 and even €3,500 for highly sought-after or numbered models.

Pre-owned TAG Heuer Connected watches can be found at more accessible prices, starting around €1,000 for well-maintained pieces, although more recent references in perfect condition remain close to retail pricing.

Whether one seeks an elegant connected watch for daily wear or a premium edition for collectors, the TAG Heuer Connected line stands out with pricing consistent with Swiss luxury while remaining competitive in the smartwatch market.

Auberi Services and Warranty

We attach the utmost importance to the support and care of TAG Heuer Connected watches. Our establishment offers a wide range of services for your timepiece, including:

• Personalized advice before purchase: case and strap selection, functionality demonstration, and interface presentation
• Setup assistance, smartphone synchronization, and calibration of sports apps
• Certified workshop repairs: electronic diagnostics, battery replacement, sensor or screen repair, strap replacement, and professional cleaning
• Software updates, integration of new Wear OS features, and management of TAG Heuer Golf or Wellness access
• International warranty and personalized follow-up for each client

Our professional watchmakers are trained on the latest evolutions of the collection and accompany clients throughout their journey, from first discovery to technical upgrades.

Auberi Boutiques: A Connected Experience on the Côte d’Azur

Our stores on the Côte d’Azur are designed to provide an environment that is both luxurious and high-tech. We showcase TAG Heuer Connected models in interactive displays, allowing clients to test functionalities, choose straps, and carry out immediate configuration diagnostics.

Our expert advisors are also available for trials, app installation, and to answer any questions regarding daily use of the watch.

Why Choose TAG Heuer Connected in Our Boutiques?

We are committed to offering a unique experience to every connected watch enthusiast: authentic pieces, availability of the latest releases, technical support, and personalized advice. Acquiring a TAG Heuer Connected in our boutiques ensures quality, performance, and innovation—deeply rooted in Swiss watchmaking tradition and driven by digital dynamism.