Since 1860, TAG Heuer has been synonymous with innovation and precision in the world of Swiss watchmaking. Founded by Edouard Heuer, the brand has combined its watchmaking expertise with a passion for sport and performance. Its watches, renowned for their robustness and elegance, appeal to thrill-seekers and discerning collectors alike.

At Auberi, we are committed to promoting this iconic brand. With our selection of TAG Heuer watches for men, we invite you to discover models that embody a perfect balance between sporty design and timeless sophistication. Our boutiques in Cannes and Nice, as well as our online site, are the ideal places to explore these exceptional watches.

Sporty design and timeless elegance

TAG Heuer watches for men are distinguished by their bold aesthetics, combining robustness and refinement. Inspired by the worlds of motoring, diving and aviation, they meet the needs of modern men, whether sports enthusiasts or lovers of fine watchmaking.

• Contemporary lines : each model is designed to reflect elegance and dynamism, with polished and brushed-finish cases and sophisticated dials.
• Versatility : TAG Heuer offers watches that are equally at home in a city or sports environment.
• Innovation in design : modern complications, such as chronographs and power reserve indicators, enhance their technical and functional appeal.

We are proud to offer a varied selection of TAG Heuer watches for men, enabling every customer to find a timepiece that suits his or her taste and lifestyle.

Technical characteristics of TAG Heuer Homme watches

TAG Heuer watches don't just look good : they also incorporate cutting-edge technologies, testament to Swiss watchmaking expertise.

• Movement :
  • Quartz : reliable precision and low maintenance, perfect for everyday use.
  • Automatic : for watch enthusiasts, these mechanical movements offer exceptional technical performance.
• Case materials :
  • Stainless steel : robust and corrosion-resistant.
  • Titanium or ceramic : lighter and more resistant, ideal for sports models.
• Water-resistance : many models are water-resistant to 100 or 300 meters, ideal for diving enthusiasts.
• Sapphire crystal : scratch-resistant and anti-reflective, guaranteeing optimum legibility.
• Straps :
  • Steel, leather or rubber : depending on the model, each strap is designed to offer comfort and durability.
• Advanced functions :
  • Chronograph : an indispensable function for sports enthusiasts.
  • Unidirectional rotating bezel : present on models dedicated to diving, for precise control of immersion times.
  • Tachymeter : to measure speed over a given distance, a key feature of watches inspired by motorsports.

Each TAG Heuer watch is designed to meet the needs of active men, whether they are sportsmen, professionals or globetrotters.

TAG Heuer's flagship collections for men

TAG Heuer Carrera

The Carrera collection is a tribute to the racing cars of the 1960s. Its sleek lines and easy-to-read dial make it the perfect watch for elegant, dynamic men.

TAG Heuer Aquaracer

Ideal for water sports enthusiasts, Aquaracer combines functionality and robustness with models water-resistant to 300 meters.

TAG Heuer Monaco

Renowned for its bold square design, the Monaco is an iconic watch worn by Steve McQueen.

It seduces with its retro style and technical innovation.

TAG Heuer Formula 1

Inspired by motorsport, this collection offers sporty, affordable watches that are perfect for everyday use.

TAG Heuer Homme watch prices

TAG Heuer watches for men offer a wide range of prices, enabling everyone to find a timepiece to suit their needs and budget.

• Entry-level quartz models : from €1,300, notably in the Formula 1 collection.
• Automatic watches : between €2,000 and €4,000, depending on collection and complications.
• High-end models, such as the Monaco or Carrera with chronographic complications : between €5,000 and €8,000.
• Special or set editions : from €10,000, for collectors looking for unique pieces.

We offer a varied selection of TAG Heuer watches, available in our boutiques and on our official website.

Why choose a TAG Heuer watch at Auberi ?

We are committed to offering much more than a simple transaction : we want you to enjoy an unforgettable experience, based on trust and expertise.

• Guaranteed authenticity : all our watches are certified and come with official guarantees.
• Personalized service : our advisors are at your disposal to guide you in your choice of watch, taking into account your needs and desires.
• Premium after-sales service : we collaborate with TAG Heuer workshops for the maintenance and repair of your timepieces.
• Wide choice of models : our selection includes iconic collections to suit all styles and budgets.

Our boutiques in Cannes and Nice are the ideal places to discover these exceptional watches. Discover our TAG Heuer's watches collection for women.

TAG Heuer watches for men embody a unique vision of watchmaking, combining technical innovation, sporty design and timeless elegance. Whether you're a sports fan, a mechanical enthusiast or a collector, each model offers a unique experience.

At Auberi, we are proud to offer you this prestigious brand. Discover our selection online or visit our boutiques to benefit from the expertise and service for which we are renowned. Make your TAG Heuer watch the symbol of your style and passion.